What Do People Really Want?

Do you sell widgets and whatsits? Do you offer a service? What it is that you sell is not really what you sell. Huh?

People don't buy objects and services. They buy emotions and feelings. They buy the things that make them feel confident, smart, stylish, influential. They buy the things that bring them fame, compliments, a sense of accomplishments. They buy things that keep them from feeling discomfort, embarrassment and doubt. They buy things that save them work, time. They buy things that keep them safe and reduce risk.

As a business owner, you have to determine how to tap into what people really want. How is your widget or whatsit going to make people feel those strong, positive emotions? How is your service going to keep people from feeling the things that they are trying to avoid?

When you establish the real thing that you are selling beyond your product and you incorporate this into your advertising and marketing, your business will be on the fast track to success.

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