Copywriting is a skill that is developed over years. It is one of those things that we wish was not true. It would be so nice if we could just plop down words and without effort they would just draw people in.
Many of us can not stop what we are doing in our business to really study and build our skills in this area. Here are 2 shortcuts though that will help to improve your writing very easily without too much effort.
1. After you write something make sure it passes the "So What?" test. Read your copy and then ask yourself, "so what?" Do you have a good answer? If not, rewrite. You words should mean something to the reader. What you are saying should have some value and solve a problem for them.
2. Appeal to the pressure points that make people take action. Your words should appeal to a person's sense of fear, greed, guilt or anger offer them exclusivity, salvation or flattery. The list is not pretty, but it is effective.
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15 years ago
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