When running a business don't just assume that friends and family will automatically buy what you are selling. People are ultimately very selfish. If they are not in the market for your goods, then they will not be loyal supporters of your business. There are no free rides in life or business.
You may be one of the rare ones with a truly committed loved one who works tirelessly to help you reach you dreams. If you are, stop right now and go thank them. The rest of us though will not have a built in set of initial customers made up of friends and family. Do not count on your relationships substituting for demand for your product.
The good news is that you are free from having to push your products on family and friends who frankly just may not be that interested. Don't waste time convincing your personal network that they should support you in business. Focus your time on finding new people who are in the market for your product. You will save yourself a lot of time and frustration.
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