Exclusivity

It is so easy to water down your brand. You offer more and more free stuff, you lower your price and you practically beg to get yourself heard and to get customers.

Hey, I admit I have fallen into that trap. Quit it now, it is a method of doom. How cheap are you going to go? How many hoops will you jump through.

If you have a product worth something, then stand up for it. Be proud and wait for the right customers. It never hurts to give something away so that customers can test your product and test you as a business, but don't get caught giving away the keys to the city.

Think about creating a sense of exclusivity around your product. This is the reason high end products work. Don't market in the internet "dollar store." Make sure that what you are selling is worth being in an exclusive market and keep it there.


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