You Must Have a Source of Motivation

There will be days when you feel like doing nothing. It is normal. It is part of the human experience. It is not beneficial though.

You are going to have to develop tricks to get yourself moving. Try a hot shower, get dressed including shoes, eat a healthy breakfast, drink peppermint tea, run around the block, do some jumping jacks, make a short to do list, promise yourself a reward. Who cares what motivates you, just find it.

While you are lazing around on the sofa, your competition is making connections with people, informing them, gaining their trust and getting their money. Move it or lose it.

Find what motivates you and do it until your are motivated. When working at home there is no time clock and no boss. Only the truly motivated and productive will succeed.

The boat in the image reminded me of a lazy day waiting to launch. Quit being lazy and just launch already.

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Pareto's Law

There is a short cut to work. It is called Pareto's law or more commonly the 80/20 rule.

Pareto was a philosopher that discovered that 80% of all results come from 20% of the effort. In life and especially business, you have to determine what 20% of your work is creating 80% of your results. If you can do this, then you will know how to send your business into overdrive.

It is so easy to get busy checking email and other activities that do not drive our businesses and are really more effort than they are worth. Focus on what is working and ditch the rest. Look for ways to free up time that can be better spent in your 20% activities.

A strong focus on the right work will bring in the money and success.

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Don't Kid Yourself- Everyone is Selfish

When running a business don't just assume that friends and family will automatically buy what you are selling. People are ultimately very selfish. If they are not in the market for your goods, then they will not be loyal supporters of your business. There are no free rides in life or business.

You may be one of the rare ones with a truly committed loved one who works tirelessly to help you reach you dreams. If you are, stop right now and go thank them. The rest of us though will not have a built in set of initial customers made up of friends and family. Do not count on your relationships substituting for demand for your product.

The good news is that you are free from having to push your products on family and friends who frankly just may not be that interested. Don't waste time convincing your personal network that they should support you in business. Focus your time on finding new people who are in the market for your product. You will save yourself a lot of time and frustration.

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Practical Email Tip

The more that you market on the web, the more emails you will receive. The best thing that you can do for yourself is to set up a system early to organize and prioritize. You will want one address for customer orders and another for customers support.

Also make sure that you have addresses to cover courses and ebooks that you will want to receive, ads from business resources and registrations for all the tools and websites for which you will be registering.

Don't get lost in the email. Read the important ones and then get to your daily work. At the end of the day if you have the time and inclination read through the many ads, offers and tips that you will inevitable receive.

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Goal Setting

In business as in life you have to set goals. It is imperative. Write those goals down! Did you know that writing goals down significantly increases the odds of actually meeting them?

Make sure that you set your goals in varying lengths. You need long term goals so that you stay focused on the grand prize at the end. You need intermediate goals to keep you moving forward at a good pace. You need short term goals to keep your from procrastination and so that you feel like each day something is accomplished.

The most successful people in our society all agree that proper goal setting is a must. Get your pen and paper and jot those goals down. Keep you paper handy so that you stay on track.

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Clear Website Message

Your website is not designed for you. It is designed for your customers. It is not a place to put all your favorite pictures and certainly not your music choices. The point of your website has to be clear to the internet surfer within about 4 seconds. Surfers are not patient people. With so many other choices out there, they will just pass you by without a second glance.

Your web design needs to be clear and easy to navigate. Your message should be unmistakable. You look needs to be professional. Do not use music, ugly images, or moving images.

If you don't have a website (or you are using a company replicated site,) I highly recommend that you have a website of your own. Google does not like replicated sites. By simply having your own webpage with original content you will gain an advantage over those that don't take the time to create one.

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What Do People Really Want?

Do you sell widgets and whatsits? Do you offer a service? What it is that you sell is not really what you sell. Huh?

People don't buy objects and services. They buy emotions and feelings. They buy the things that make them feel confident, smart, stylish, influential. They buy the things that bring them fame, compliments, a sense of accomplishments. They buy things that keep them from feeling discomfort, embarrassment and doubt. They buy things that save them work, time. They buy things that keep them safe and reduce risk.

As a business owner, you have to determine how to tap into what people really want. How is your widget or whatsit going to make people feel those strong, positive emotions? How is your service going to keep people from feeling the things that they are trying to avoid?

When you establish the real thing that you are selling beyond your product and you incorporate this into your advertising and marketing, your business will be on the fast track to success.

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