The Internet is traveled by keywords that act as road signs. The very first thing you do when you get to Google is throw in the words that you think will bring you the information you need. If you are trying to get noticed on the web you have to use that keyword process to help searches find you.
The big boys on the web know this and they have dominated the major keywords. The trick for you, the little guy or girl, is to find the keywords that searches are using that other marketers are not using (or at least not as much.)
One good tool is Google AdWords keyword finder. It is very user friendly.
If you have skipped this step in creating your website. Stop and go back. Fill your website with the keywords you have chosen and you will have a much better shot at being found by the lost people wandering around on the Internet freeway.
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