Using Keywords- So Very Neccessary

The Internet is traveled by keywords that act as road signs. The very first thing you do when you get to Google is throw in the words that you think will bring you the information you need. If you are trying to get noticed on the web you have to use that keyword process to help searches find you.

The big boys on the web know this and they have dominated the major keywords. The trick for you, the little guy or girl, is to find the keywords that searches are using that other marketers are not using (or at least not as much.)

One good tool is Google AdWords keyword finder. It is very user friendly.

If you have skipped this step in creating your website. Stop and go back. Fill your website with the keywords you have chosen and you will have a much better shot at being found by the lost people wandering around on the Internet freeway.

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Can Google Find your Pictures?

Search engine optimization can be intense. I have found that the best method of improvement is to take small steps towards your goal of a high google rank.



One way to get an edge is to make sure that the search engines can find your pictures.

Here are 3 easy steps.



1. Make sure that your picture is labeled with a descriptive name instead of letters and numbers.



For example, green-check-mark.gif is a good name. Search Engines can not see images, so you have to describe it for them.



2. Make sure that the text around the picture is also descriptive. Example:

This is a green check mark.

3. If you know any HTML at all add in an "alt" tag right after the "img src" tag.

It would look like this:

< *img src="filename.gif" alt="create a description here"* >

Make sure you remove the spaces and * around the <> marks.

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Do you Squidoo?

Squidoo is a site that allows you to build a webpage, called a lens, for free. Squidoo is one of the hallmarks of free marketing. Google loves Squidoo, so if you create a lens and link back to your site you help your Google ranking, not to mention the potential customers that might follow that link.

There is a lot of competition to get a high rank for your lens. Make sure that you put some good content on you lens, fill out all sections completely and make it look attractive.

Here is the lens I just created. Click here. The red crown is the first image on my Squidoo lens.

Here's to your business,
Shelley Ewing Brownfield

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Copywriting Shortcuts

Copywriting is a skill that is developed over years. It is one of those things that we wish was not true. It would be so nice if we could just plop down words and without effort they would just draw people in.

Many of us can not stop what we are doing in our business to really study and build our skills in this area. Here are 2 shortcuts though that will help to improve your writing very easily without too much effort.

1. After you write something make sure it passes the "So What?" test. Read your copy and then ask yourself, "so what?" Do you have a good answer? If not, rewrite. You words should mean something to the reader. What you are saying should have some value and solve a problem for them.

2. Appeal to the pressure points that make people take action. Your words should appeal to a person's sense of fear, greed, guilt or anger offer them exclusivity, salvation or flattery. The list is not pretty, but it is effective.

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Exclusivity

It is so easy to water down your brand. You offer more and more free stuff, you lower your price and you practically beg to get yourself heard and to get customers.

Hey, I admit I have fallen into that trap. Quit it now, it is a method of doom. How cheap are you going to go? How many hoops will you jump through.

If you have a product worth something, then stand up for it. Be proud and wait for the right customers. It never hurts to give something away so that customers can test your product and test you as a business, but don't get caught giving away the keys to the city.

Think about creating a sense of exclusivity around your product. This is the reason high end products work. Don't market in the internet "dollar store." Make sure that what you are selling is worth being in an exclusive market and keep it there.


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Kaizen?

I just learned this great Japanese word, Kaizen. It means to continually improve in a gradual and orderly manner. What a great mission for business and for life. What are you doing to gradually improve?

Too often I find myself like the "hare." I run at full speed then take a nap. It is better to work on your business like the "tortoise." Make an improvement everyday. Set goals and systematically work toward them.

Prioritize your time and your resources and build upon previous work and achievements. Step by step gain customers, improve your service and product, and make more money.


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Creating Expert Status

No matter what your business, your customers what to know that you are an expert. Truly though, how many of us can claim to be an expert in our field? The vast majority people are way to humble to consider themselves and expert, but that is exactly what you need to do!

I am not telling you to lie or make things up, just know more that your customers. Anyone can be an expert relative to someone else. As a science teacher, I would never have compared my knowledge and abilites to those in the scientific community. I knew a whole lot more than my students though. In that situation, I was the expert.

For your business, make sure you know more than your customers and then project that confidence. There will always be people in your industry that know more than you. You just make sure that you know more about your product or service than those you are selling to.

Helping your business grow,
Shelley Brownfield

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