Practical Email Tip

The more that you market on the web, the more emails you will receive. The best thing that you can do for yourself is to set up a system early to organize and prioritize. You will want one address for customer orders and another for customers support.

Also make sure that you have addresses to cover courses and ebooks that you will want to receive, ads from business resources and registrations for all the tools and websites for which you will be registering.

Don't get lost in the email. Read the important ones and then get to your daily work. At the end of the day if you have the time and inclination read through the many ads, offers and tips that you will inevitable receive.

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Goal Setting

In business as in life you have to set goals. It is imperative. Write those goals down! Did you know that writing goals down significantly increases the odds of actually meeting them?

Make sure that you set your goals in varying lengths. You need long term goals so that you stay focused on the grand prize at the end. You need intermediate goals to keep you moving forward at a good pace. You need short term goals to keep your from procrastination and so that you feel like each day something is accomplished.

The most successful people in our society all agree that proper goal setting is a must. Get your pen and paper and jot those goals down. Keep you paper handy so that you stay on track.

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Clear Website Message

Your website is not designed for you. It is designed for your customers. It is not a place to put all your favorite pictures and certainly not your music choices. The point of your website has to be clear to the internet surfer within about 4 seconds. Surfers are not patient people. With so many other choices out there, they will just pass you by without a second glance.

Your web design needs to be clear and easy to navigate. Your message should be unmistakable. You look needs to be professional. Do not use music, ugly images, or moving images.

If you don't have a website (or you are using a company replicated site,) I highly recommend that you have a website of your own. Google does not like replicated sites. By simply having your own webpage with original content you will gain an advantage over those that don't take the time to create one.

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What Do People Really Want?

Do you sell widgets and whatsits? Do you offer a service? What it is that you sell is not really what you sell. Huh?

People don't buy objects and services. They buy emotions and feelings. They buy the things that make them feel confident, smart, stylish, influential. They buy the things that bring them fame, compliments, a sense of accomplishments. They buy things that keep them from feeling discomfort, embarrassment and doubt. They buy things that save them work, time. They buy things that keep them safe and reduce risk.

As a business owner, you have to determine how to tap into what people really want. How is your widget or whatsit going to make people feel those strong, positive emotions? How is your service going to keep people from feeling the things that they are trying to avoid?

When you establish the real thing that you are selling beyond your product and you incorporate this into your advertising and marketing, your business will be on the fast track to success.

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Using Keywords- So Very Neccessary

The Internet is traveled by keywords that act as road signs. The very first thing you do when you get to Google is throw in the words that you think will bring you the information you need. If you are trying to get noticed on the web you have to use that keyword process to help searches find you.

The big boys on the web know this and they have dominated the major keywords. The trick for you, the little guy or girl, is to find the keywords that searches are using that other marketers are not using (or at least not as much.)

One good tool is Google AdWords keyword finder. It is very user friendly.

If you have skipped this step in creating your website. Stop and go back. Fill your website with the keywords you have chosen and you will have a much better shot at being found by the lost people wandering around on the Internet freeway.

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Can Google Find your Pictures?

Search engine optimization can be intense. I have found that the best method of improvement is to take small steps towards your goal of a high google rank.



One way to get an edge is to make sure that the search engines can find your pictures.

Here are 3 easy steps.



1. Make sure that your picture is labeled with a descriptive name instead of letters and numbers.



For example, green-check-mark.gif is a good name. Search Engines can not see images, so you have to describe it for them.



2. Make sure that the text around the picture is also descriptive. Example:

This is a green check mark.

3. If you know any HTML at all add in an "alt" tag right after the "img src" tag.

It would look like this:

< *img src="filename.gif" alt="create a description here"* >

Make sure you remove the spaces and * around the <> marks.

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Do you Squidoo?

Squidoo is a site that allows you to build a webpage, called a lens, for free. Squidoo is one of the hallmarks of free marketing. Google loves Squidoo, so if you create a lens and link back to your site you help your Google ranking, not to mention the potential customers that might follow that link.

There is a lot of competition to get a high rank for your lens. Make sure that you put some good content on you lens, fill out all sections completely and make it look attractive.

Here is the lens I just created. Click here. The red crown is the first image on my Squidoo lens.

Here's to your business,
Shelley Ewing Brownfield

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